photo of Annette Kendall

Annette Kendall

Assistant Teaching Professor - Entrepreneurship, Department of Management
Director, Center for Entrepreneurship and Innovation

Robert J. Trulaske Sr. College of Business, University of Missouri (MU)


“Born in New Zealand, Dr. Annette Kendall moved to Columbia at an early age – 41. When she was five years old she opened her first business selling her neighbors the flowers out of their own gardens. Five years later she became a paid blogger, writing notes for her classmates and receiving 50 cents a piece for her efforts. Later phases of her entrepreneurial career, before she got into academia, included teaching children’s theatre, accounting, and operating a dictaphone.

Now as a faculty member of the Trulaske College of Business, Dr. Kendall has been helping people create and run businesses for practically all her adult life. Her PhD research focused on the formation of networks in a nascent industry and she teaches courses in entrepreneurship where students learn how to develop creative thinking and complex problem-solving skills. As the Director of the Center for Entrepreneurship and Innovation, she has a special interest in empowering more students to believe that entrepreneurship is a viable career option for them, no matter their background or personality.”

Why I want to be a mentor: One of my greatest joys in life is to share in the excitement and energy people have for their businesses. My philosophy is not to tell you what you should do with your business, but ask what it is that you want to do, and how can I help you get it done.